{"product_id":"dura-ace-c50-tubeless-wheel-rear","title":"DURA-ACE C50 TUBELESS WHEEL REAR","description":"\u003cp\u003e\u003cspan style=\"color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\"\u003eBe versatile. Dominate. The DURA-ACE WH-R9370-C50-TL is an all-round racing wheelset refined for lightweight performance, stiffness, and aerodynamics at RACE speeds. From the earliest design stages, testing by world-class riders informed development to pursue the optimal balance of low weight, rigidity, and aero efficiency. In addition to carbon spokes, a thoroughly revised rim layup and hub architecture deliver significant weight savings, achieving 1,302 g per pair (159 g lighter than the previous WH-R9270-C50 model) for sharper response on climbs and during acceleration. This design maintains dependable rigidity at pro-level speeds, providing stable behavior in sprints and high-speed cornering. The new rim profile delivers high aerodynamic efficiency, helping sustain speed across a broad range of conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eRim depth: 50 mm\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003ePair weight: 1,302 g (Front: 593 g \/ Rear: 709 g)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eDesigned with 28-30C tires in mind: 23 mm internal rim width lowers rolling resistance and preserves tire stiffness\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eAerodynamically optimized rim: Over 5.4 million shape simulations achieved a 6% aero improvement compared to the previous model\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eCarbon spokes: Carbon spokes are optimized to balance low system weight with stiffness\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eSpoke pattern - Front 21 \/ Rear 21: Combined with mixed-diameter carbon spokes to achieve low weight and stiffness for all-round use\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eHooked tubeless rim: Supports a broad range of tire compatibility\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px 0px 1pc; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eCup \u0026amp; Cone bearings: Excellent serviceability and precise adjustment deliver both speed and durability\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"description-wrapper\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; color: rgb(51, 51, 51); font-family: 'Noto Sans', 'Helvetica Neue', Arial, sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.064px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(247, 247, 247); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\n\u003cp class=\"\" style=\"box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003e\u003cb style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"\u003eFEATURE\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"feature-text\" style=\"box-sizing: border-box; margin: 4px 0px 0px; padding: 0px; font-weight: 400; line-height: 24px; position: relative;\"\u003eRear wheel - DIRECT ENGAGEMENT: Superior drive stiffness for maximum power transfer\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shimano","offers":[{"title":"Default Title","offer_id":50179593306389,"sku":"WH-R9370-C50-TL-R","price":1999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0689\/2545\/6661\/files\/WH-R9370-C50-TL-R-EWHR9370C50LRED-shic6-primary_1_750_750.png?v=1789604517","url":"https:\/\/lofti.com\/products\/dura-ace-c50-tubeless-wheel-rear","provider":"Lofti.com","version":"1.0","type":"link"}